{"id":24583,"url":"\/about\/","layout":"standard","version":"2021-10-08T09:34:48.000000Z","blocks":[{"id":162803,"type":"slideshow","published":1,"size":{"x":12,"y":0},"order":0,"items":[{"id":476468,"type":"slide","published":1,"size":{"x":0,"y":0},"order":0,"items":[],"properties":{"title":{"id":1465534,"value":"About Us"},"image":{"id":1465535,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e8fa3cf225c09.13441228.png.png?w=auto&h=auto\",\"alt\":\"\"}"},"copy":{"id":1465536,"value":"Original. Ethical. Circular."},"align":{"id":1465537,"value":"center"},"actions":{"id":1465538,"value":"[{\"text\":\"\",\"href\":\"#\"}]"},"gradient":{"id":3939433,"value":"15"},"textShadow":{"id":3939434,"value":"30"},"letterSpacing":{"id":3939435,"value":"-4"},"font":{"id":3939436,"value":"Lato"},"compact":{"id":3939437,"value":"false"},"bannerRatio":{"id":3939438,"value":"0.4"}}},{"id":502629,"type":"slide","published":1,"size":{"x":0,"y":0},"order":1,"items":[],"properties":{"title":{"id":3829207,"value":"Keep in Touch"},"image":{"id":3829208,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/aw6xp8ork7eb1rfhev2q1c8a0vl7zq8kbxzdvakl97guigvf.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"},"copy":{"id":3829209,"value":"Get our monthly newsletter on the environment, arts, culture and more"},"align":{"id":3829210,"value":"center"},"actions":{"id":3829211,"value":"[{\"text\":\"Sign Up Now\",\"href\":\"https:\/\/form.typeform.com\/c\/ceEHV4PD\"}]"},"gradient":{"id":3939439,"value":"15"},"textShadow":{"id":3939440,"value":"30"},"letterSpacing":{"id":3939441,"value":"-4"},"font":{"id":3939442,"value":"Lato"},"compact":{"id":3939443,"value":"false"},"bannerRatio":{"id":3939444,"value":"0.4"}}}],"properties":{"title":{"id":1465528,"value":null},"copy":{"id":1465529,"value":null},"speed":{"id":1465530,"value":"6000"},"mode":{"id":1465531,"value":"slideshow"},"compact":{"id":1465532,"value":"true"},"primaryActions":{"id":1465533,"value":"0"},"firstBanner":{"id":3939432,"value":"true"},"fullWidth":{"id":20912104,"value":"1"}}},{"id":163101,"type":"spacer","published":1,"size":{"x":12,"y":4},"order":2,"items":[],"properties":{"ratio":{"id":1468582,"value":"regular"}}},{"id":163102,"type":"pod","published":1,"size":{"x":6,"y":4},"order":3,"items":[],"properties":{"title":{"id":1468583,"value":"Kelly McCallum"},"copy":{"id":1468584,"value":"You can follow Kelly on Instagram @kelly_mccallum and view her website at www.kellymccallum.com"},"icon":{"id":1468585,"value":null},"badge":{"id":1468586,"value":null},"href":{"id":1468587,"value":"https:\/\/www.instagram.com\/kelly_mccallum"},"overlay":{"id":1468588,"value":"0"},"ratio":{"id":1468589,"value":"square"},"textAlign":{"id":1468590,"value":"center"},"image":{"id":1468591,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e8fa4fdcd1165.62838096.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":163103,"type":"pod","published":1,"size":{"x":6,"y":71},"order":4,"items":[],"properties":{"title":{"id":1468592,"value":"Serene Walker"},"copy":{"id":1468593,"value":"You can follow Serene on Instagram @serene_walker"},"icon":{"id":1468594,"value":null},"badge":{"id":1468595,"value":null},"href":{"id":1468596,"value":"https:\/\/www.instagram.com\/serene_walker"},"overlay":{"id":1468597,"value":"0"},"ratio":{"id":1468598,"value":"square"},"textAlign":{"id":1468599,"value":"center"},"image":{"id":1468600,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/5e8fa4fe0f4360.44635378.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":172000,"type":"textBlock","published":1,"size":{"x":12,"y":0},"order":1,"items":[],"properties":{"html":{"id":1569552,"value":"

Avant Habit is sustainable, ethical athleisure and casual fashion designed by fine artists. Our clothing has appeared at London fashion pop-ups, design markets and festivals. Learn more about our artists below.<\/span><\/h2>"},"title":{"id":1569553,"value":null},"subTitle":{"id":1569554,"value":null},"paragraph1":{"id":1569555,"value":null},"paragraph2":{"id":1569556,"value":null},"paragraph3":{"id":1569557,"value":null},"ratio":{"id":1569558,"value":"short"}}},{"id":172001,"type":"textBlock","published":1,"size":{"x":6,"y":0},"order":5,"items":[],"properties":{"html":{"id":1569559,"value":"

Kelly is an artist, jeweller, designer and maker based in London and in Portugal. Her work is influenced by both story-telling and natural history, employing Victorian taxidermy as well as insects, precious metals, and other found objects, culminating in artworks that are disturbingly beautiful.<\/p>

Her work has been shown around the world, in the UK, Canada, US, France, Netherlands, Korea, Switzerland, Russia and Poland, including group shows at the Victoria & Albert Museum, Sotheby\u2019s London, S&G Arte Contemporanea and Design Miami. She trained at the Rhode Island School of Design and the Royal College of Art.<\/p>"},"title":{"id":1569560,"value":null},"subTitle":{"id":1569561,"value":null},"paragraph1":{"id":1569562,"value":null},"paragraph2":{"id":1569563,"value":null},"paragraph3":{"id":1569564,"value":null}}},{"id":172002,"type":"textBlock","published":1,"size":{"x":6,"y":43},"order":6,"items":[],"properties":{"html":{"id":1569565,"value":"

Serene was born and raised in Singapore, studied management in Aberdeen, Scotland and presently lives in South London, England. With a professional background managing commercial design content for established global brands, Serene is a self described unfiltered pacifist experimenting with graphite, ink and collage striving to mediate an equilibrium between order and chaos.<\/p>

Beginning at 15 years old, designs would seemingly emerge from unknown origins, where she captured snapshots of the everyday and rephrased them into balanced and multi-nuanced patterns. Urban exploration and design have each formed consistent threads in her life and through a journey of experiences and methodical practices has emerged a compelling collection of abstract yet intriguing Neo Gothic designs with Bauhaus and Art D\u00e9co influences.<\/p>"},"title":{"id":1569566,"value":null},"subTitle":{"id":1569567,"value":null},"paragraph1":{"id":1569568,"value":null},"paragraph2":{"id":1569569,"value":null},"paragraph3":{"id":1569570,"value":null},"ratio":{"id":1569571,"value":null}}},{"id":331388,"type":"pod","published":1,"size":{"x":6,"y":4},"order":7,"items":[],"properties":{"title":{"id":3305278,"value":"Noshua Watson"},"copy":{"id":3305279,"value":null},"icon":{"id":3305280,"value":null},"badge":{"id":3305281,"value":null},"href":{"id":3305282,"value":"https:\/\/www.beinterwoven.com"},"overlay":{"id":3305283,"value":"0"},"ratio":{"id":3305284,"value":"square"},"textAlign":{"id":3305285,"value":"center"},"image":{"id":3305286,"value":"{\"src\":\"https:\\\/\\\/images.podos.io\\\/6gcauaqcetuzhcj8dhfci0ndonfbmb5s4tuercazswu9kht4.jpeg.jpg?w=auto&h=auto\",\"alt\":\"\"}"}}},{"id":331389,"type":"textBlock","published":1,"size":{"x":6,"y":70},"order":8,"items":[],"properties":{"html":{"id":3305287,"value":"

Noshua co-founded Avant Habit in order to support artists like Kelly and Serene in building sustainable small businesses.<\/p>

Her background is in corporate social responsibility in the apparel industry and she has helped businesses, NGOs and foundations around the world measure their sustainability and social impact.<\/p>

You can learn more about Noshua's work with sustainable small businesses @beinterwoven or www.beinterwoven.com<\/p>"},"title":{"id":3305288,"value":null},"subTitle":{"id":3305289,"value":null},"paragraph1":{"id":3305290,"value":null},"paragraph2":{"id":3305291,"value":null},"paragraph3":{"id":3305292,"value":null},"ratio":{"id":3305293,"value":"square"}}},{"id":389444,"type":"youtube","published":1,"size":{"x":6,"y":8},"order":9,"items":[],"properties":{"title":{"id":3939445,"value":null},"copy":{"id":3939446,"value":null},"badge":{"id":3939447,"value":null},"video":{"id":3939448,"value":"fnHDnzapKRU"},"ratio":{"id":3939449,"value":"short"}}}],"properties":{"title":{"id":1465524,"value":"Our Story"},"description":{"id":1465525,"value":"Learn more about our artists. Our organic and sustainable clothing has featured at fashion pop-ups, design markets and festivals."},"ogImage":{"id":1465527,"value":"https:\/\/images.podos.io\/5ea31cbf6df025.74867997.jpeg.jpg?w=1200&h=auto"},"userSaved":{"id":3939431,"value":"1"},"isStorePage":{"id":4219660,"value":"1"}},"labels":[],"published":1,"sitemap":1,"divisionId":43158,"edited":true}